Security architected in, not bolted on.

Row-level isolation on every table

Every table in Better CRM enforces row-level policies at the database layer. Reps only see the contacts, deals and activity their role permits — enforcement lives below the API, not in application code that can be bypassed.

This is not a filter you can accidentally forget in a query. If a request tries to read a row a user shouldn't see, the database itself rejects it.

Role-scoped access by design

Roles are stored in a dedicated table with a security-definer check function, not on user profiles where they could be edited from the client. Privilege escalation attacks that plague other CRMs are structurally impossible here.

Admins, managers, reps and read-only observers each get exactly the surface they need, and audit trails record every sensitive read and write.

Infrastructure and encryption

Data is encrypted in transit with TLS 1.3 and at rest with AES-256. Backups run continuously with point-in-time recovery, and infrastructure lives in SOC 2-compliant regions.

Secrets never touch the client bundle. Third-party integrations use scoped OAuth tokens stored server-side and rotated automatically.

What you get

• Row-level policies enforced at the database layer on every table
• Roles stored separately from profiles to prevent privilege escalation
• TLS 1.3 in transit, AES-256 at rest, continuous encrypted backups
• Full audit logs for sensitive reads, writes and admin actions
• SSO, SCIM and IP allowlisting available for enterprise deployments

Frequently asked questions